Picco
Turning tedious tasks into seamless moments.
Brand Identity, Digital, Print, Motion
Year Completed
2024
Credits
Creative Direction, Tyler Eide
Overview
Picco is an AI-powered software designed to streamline repetitive tasks and revolutionize productivity. A retro-modern design inspired by nostalgic office and athletics motifs with a sleek, future-focused edge, emphasizing Picco’s innovative spirit.
The Picco bird was designed to embody simplicity and agility while emphasizing a sense of smallness. Loosely inspired by a hummingbird, Picco's brand symbol zips across the page, bringing energy and vitality into the entire brand while prioritizing scaleability at small sizes.
The Picco bird was designed to embody simplicity and agility while emphasizing a sense of smallness. Loosely inspired by a hummingbird, Picco's brand symbol zips across the page, bringing energy and vitality into the entire brand while prioritizing scaleability at small sizes.
