Habits
A wellness supplement company seeking to encourage self-improvement through a better daily rhythm.
Brand Identity, Packaging, Print, Digital
Year Completed
2023
Credits
Creative Direction, Tyler Eide
Senior Designer, Mason Peterson
Senior Designer, Mason Peterson
Overview
Habits, a wellness supplement company, seeks to encourage self-improvement through a better daily rhythm. Bringing health and wellness to the Middle Eastern market with a simpler approach of transparent and honest ingredients. Through meticulous collaboration and strategic thinking, we envisioned the Habits brand to resonate deeply with its target audience, using a colorful and engaging brand language that feels approachable yet trustworthy. The brand’s identity was designed to ensure a strong on-shelf presence, standing out in the competitive retail landscape.
The graphic system uses a dot grid to align the various elements, including a consistent colored label system to highlight the key high-level aspects and ingredients of the supplement. Loosely inspired by beakers and other scientific measurements, the grid creates a mechanical, organized feeling contributing to the trustworthiness. Contrasting that, the moments of saturated colored blocks overlapping the grid create moments of play. The box shares a similar design language as the jar found inside, but instead features blind embossed dots for a tactile unboxing experience.
The brand symbol is composed of two semi-circles, representing a routine, an hourglass, the letter ‘H’, or two stacked gummy supplements. This symbol captures the essence of what Habits represents.
The graphic system uses a dot grid to align the various elements, including a consistent colored label system to highlight the key high-level aspects and ingredients of the supplement. Loosely inspired by beakers and other scientific measurements, the grid creates a mechanical, organized feeling contributing to the trustworthiness. Contrasting that, the moments of saturated colored blocks overlapping the grid create moments of play. The box shares a similar design language as the jar found inside, but instead features blind embossed dots for a tactile unboxing experience.
The brand symbol is composed of two semi-circles, representing a routine, an hourglass, the letter ‘H’, or two stacked gummy supplements. This symbol captures the essence of what Habits represents.
