Arête

Identity
Packaging

2021

AIGA 100 Show

Arête

Identity
Packaging

2021

AIGA 100 Show

Identity and packaging design for rock climbing and outdoor recreational co-op Arête.

Inspired by raw materials, Arête features deconstructed packaging combined with an entirely modular system, allowing complete flexibility.

The packaging system celebrates the pure functional forms found in climbing equipment, housing the products in packaging that feels equally as strong.

Process