Check It 4 Andretti

Identity

2021

Studio
Afton Klein Group

Check It 4 Andretti

Identity

2021

Studio
Afton Klein Group

Proposed identity for Check It 4 Andretti, a colon cancer foundation organized by race car driver John Andretti and Andretti family to raise awareness and encourage early screenings.

Influenced by racing vernacular, pulling forms from each part of the name: the checker pattern, referencing the checkered racing flag and “Check It," an abstracted number 4, and the slash on the right completing the Andretti A. This comes together to create a mark which translates through the visual system with angular forms, creating an ongoing sense of motion.