Rooted in Stoic thinking, Aphormê is driving people to take control and combat social media addiction through film photography in the digital age. They encourage living in the moment, and engaging in analog, tactile experiences.
Aphormê: an impulse not to act upon; a starting point. The starting point to a clear mind, and focusing on what matters.
Through the use of subdued branding, Aphormê relies on its messaging paired with light-and-shadow-based street photography to highlight the beauty in the mundane. They don't rely on extravagance as a method to lure; rather, their virtues act as such.