Adler

Identity

2023

Studio
Parker

Adler

Identity

2023

Studio
Parker

A mixed use hospitality and residential space in Henderson, Nevada. Tasked with helping establish a regionally appropriate identity and way finding system for the property.

Inspired by innate creativity, utilizing abstract forms as frames to bring attention to the physical, while skewing the placement of the identity provides the brand with an approachable look through imperfection.